Amazon recently published their 2012 best-seller lists and it revealed something interesting: four of the authors on the adult top-ten list originally went the indie route (i.e. self-publishing or publishing through a small press). However, each of them ultimately had their work picked up by a traditional publisher.
So what might this tell us about the future of publishing? For one thing, I think it suggests that traditional publishers aren’t quite as moribund as many people might think. Given their strategic advantages, they will probably dominate the best-seller lists for the foreseeable future.
But at the same time, traditional publishers will likely become more and more receptive to the idea of acquiring successful indie works. Indeed, there may come a day when indie publishing becomes a semi-official alternative to the industry’s traditional gatekeepers.
After all, relying on literary agents and the slush pile can be a risky proposition, which is why so many books never earn out their advance. But with indie publishing, a lot of that risk is borne by the author. That means that traditional publishers can sit on the sidelines and see who’s winning before they have to pony up any of their money.
Still, I don’t think indie publishing is going to completely supplant literary agents and slush piles. As I’ve mentioned before, the indie route is a difficult one, and you need to sell a lot of copies if you want to catch the eye of a traditional publisher. But if all you’ve done is taken your unedited NaNoWriMo manuscript and uploaded it to the Kindle store, you’re not going to find your inbox flooded with offers from traditional publishers.
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